Investing in Information Technology

 

In an increasingly saturated context, achieving differentiation is not easy. More and more companies use different resources in order to generate added value. But how do you create that extra plus? What tools are there to make a difference? Investing in information technology is today one of the most reliable resources to acquire a differentiating nuance. If you are new to all this, in this article David Solomont, a pioneer of investing in software and Internet firms will teach you the essential fundamentals of information technology.

David Solomont is the founder of Business and ProfessionalSoftware, Inc., an early entrant into the personal computing software market, and a software and Internet company investor. In the 1980s and 1990s, David Solomont was a key player connected to CommonAngels — a prominent angel investing group — and the Massachusetts Software Association.

Information technology helps the company achieve significant economic benefits in addition to considerable cost reduction. Currently, investing in design software based on time optimization or personnel management is not enough to be different. If these programs or investments are not carried out properly, the only result for the company will be a considerable loss of money. For a company to achieve its ambitious growth, evolution and improvement objectives over time, it is essential to ensure compliance with a solid information technology infrastructure. For this, companies look for information solutions perfectly integrated in the size of the company. These solutions have a very clear vision since the company must learn to use the technological tools that best fit its specific needs. According to information provided by Harvard Business Review, the implementation of information technology alone does not guarantee anything. For a system of these characteristics to generate some type of benefit, a series of functions must be fulfilled, such as the following:

 

·         Reduce complexity by taking advantage of shared resources and services.

·         Standardize information technology processes and operations.

·         Evaluate the change established after the implementation of information technology.

When launching new information technologies, it is not necessary to discard the technologies that already exist. In fact, they may be of interest. In this case, an evaluation by a team of experts is recommended to determine the degree of use of resources, in addition to the interconnection that may occur between the different technologies that are already in operation. Depending on the characteristics of the company, it will be necessary to invest in information technologies applied to the different organizational areas of the corporation such as marketing, human resources and strategy towards risk management, without forgetting other aspects such as finances or sales.

Be that as it may, the truth is that investing in information technologies is essential to achieve greater competitiveness and absolute profitability of the established processes. Another aspect of information technology to consider is its ability to adapt to practically any project or business model, although it is very common among financial companies, retail companies and human resources companies. Investments in information technology are made from practically all levels. From foundational technologies with more powerful networks and broader capabilities, to solutions that allow applications to strengthen the customer's shopping experience, the truth is that information technologies are essential.

As David Solomont previously pointed out, optimizing time and resources is one of the priority objectives for any company that invests in information technology. Among the main objectives are the following:

Guarantee greater security

 SMEs often face situations that can jeopardize both the processing of information and the monitoring of the Data Protection policy. Furthermore, many companies lack sufficient resources to prevent security breaches globally.

 

 Adopt Cloud Computing

Storing information, files, documents and other files in the cloud not only facilitates business growth, but also immediate access to a new way of processing data. Thanks to information technologies, more and more companies are working on the concept of Cloud Computing.

Increase the use of virtualization

The current context requires offering fast, effective and real-time solutions, regardless of aspects such as distance or customer location. In this sense, the new information technologies facilitate the continuous transmission of data without limitations or barriers of a geographical nature.